The best iGaming B2B comparison sites, and which question each one answers

Last checked 2026-10-11

Directories, vendor blogs, news sites and vendor-published comparisons all claim to help you pick a supplier. This page checks eight of them in October 2026, GambleGames included: what they cover, how they appear to make money, where they help and where they stop.

Search for the best iGaming B2B comparison sites and you get a mix of directories, news portals, vendor blogs and pages written by the vendors themselves. They are not interchangeable. A directory tells you who exists. A scored review tells you what someone thinks is weak. A vendor’s comparison tells you how that vendor wants the market to look.

This page sorts eight of them by what they are actually good for. Every site was opened in October 2026. GambleGames is on the list too, with the same treatment as the others.

Three kinds of site behind one label

Before the list, a quick way to read it:

Directories collect many companies with short profiles. Wide, shallow, usually paid by listed companies.
Editorial and news sites publish articles and buyer lists. Their money comes from advertising, sponsored content or a product of their own.
Vendor-linked comparisons are published by, or have commercial ties with, a supplier that also appears in the comparison. They can still be useful. You just need to know.

Most sites mix two of these. The question to ask is always the same: who pays for this page to exist?

Directories: where to compare casino game aggregators by name

iGamist

iGamist is a B2B directory with sections for game providers, B2B solutions, game aggregators, payment systems, affiliate programs and events, plus news and a blog. In October 2026 its aggregator section showed 17+ entries, with cards giving a founding year, a game count and service tags. There is a compare tool and a “verified aggregators only” filter.

How it seems to earn: a “List your company” route for suppliers, and a footer note that it may receive compensation from featured casinos and partners.
Good for: a fast first list of names with basic size signals.
Limits: no pricing information on the aggregator listing, and profiles describe rather than judge.

AffPapa

AffPapa calls itself an iGaming directory and covers affiliates, operators, B2B providers, affiliate programs and offers, with news, interviews, reports and its own events (Lisbon, Cancun, Madrid on the October 2026 calendar).

How it seems to earn: three paid subscription plans for operators and B2B providers that differ in visibility, a media package with interviews and coverage, events, and a managed affiliate service. Affiliates join free.
Good for: finding people and companies, especially on the affiliate side, and checking who is active on the event circuit.
Limits: the centre of gravity is affiliate marketing. B2B supplier profiles are a smaller part of the site, and visibility follows the plan a company buys.

iGamingB2BSoft

iGamingB2BSoft profiles 67 suppliers (October 2026) across platforms, turnkey and white label, sportsbook software, studios, aggregators, back office and affiliate software. It explains delivery models and contract clauses to check before signing.

How it seems to earn: not stated. The site says it is not affiliated with any listed provider and that neither listing nor assessment can be paid for. It does not name who runs it.
Good for: understanding the difference between platform, turnkey, white label and aggregator deals. Facts link to sources and unknowns are marked “not disclosed”, which is a good habit.
Limits: a small roster, an anonymous publisher, and category counts that did not match across the page when checked (23 aggregators in one filter, 31 in the menu).

Editorial, news and vendor blogs

iGamingToday

iGamingToday is a news site. Its pages carry industry news, market research and slot reviews, with daily updates in October 2026.

How it seems to earn: not published on the pages checked. A news portal of this type usually runs on advertising and sponsored articles.
Good for: keeping up with deals, launches and market moves around a supplier you are considering.
Limits: no aggregator directory, no side-by-side supplier comparison. Its reviews are player-facing game reviews, not B2B assessments. The homepage sits behind a bot check, so automated reading of it is patchy.

NOWG (nowg.net)

NOWG sells a CRM for casino operators. Its blog is large (359 posts in its sitemap in October 2026) and includes buyer lists such as top casino game aggregators, white label providers, sportsbook software and live dealer studios.

How it seems to earn: from its own CRM. Articles link to the product and carry a demo form.
Good for: plain-spoken notes on deal structure. Its aggregator list (ten vendors, no ranking, last updated 22 September 2026) warns about double charging, minimum guarantees and fees for basic operations.
Limits: a vendor blog that mixes B2B buyer guides with consumer betting-site content. Lists are curated, not scored.

Vendor-linked comparisons

Soft of Games (softofgames.com)

Soft of Games reviews casino game aggregators and studios, with rankings by need, guides, and versions in 29 languages (October 2026). Every vendor is scored on eight published criteria with weights, from catalogue (20%) to support and transparency (10% each). The site has commercial ties with SoftAggregator, which it reviews.

Good for: long-form reviews that list weaknesses, and non-English readers.
Limits: focused on casino content. Sportsbook suppliers are not its subject.

SoftAggregator comparison page

The casino aggregator comparison is published by SoftAggregator. It profiles six offers, puts four of them (SoftAggregator, SOFTSWISS, EveryMatrix and Hub88) in one table, and mentions several others. Columns include published game and provider counts, self-service sign-up, time to launch, public API documentation and whether rates are published.

Good for: a compact list of criteria a smaller operator should ask about, and five buyer questions on pricing, currencies, wallet specs, exit terms and launch steps.
Limits: it is a vendor comparing itself with its rivals, so treat it as a pitch. Competitor figures on the page are dated 19 August 2026, so check them against each rival’s site.

GambleGames (this site)

GambleGames compares casino game aggregators, game studios and sportsbook or odds providers. Each provider gets a score out of 10, strengths and watch-outs, and there are criterion rankings (for example GGR pricing or free casino game API) and head-to-head pages such as SOFTSWISS vs EveryMatrix.

How it earns: GambleGames has commercial relationships with some of the vendors it lists, as stated in the site footer. No ranking position is sold.
Good for: sportsbook and esports suppliers next to casino aggregators, short practical pages, and buyer questions you can paste into an email.
Limits: a young site with a smaller roster than the big directories, written in English first and then translated, and the same caution applies as for any site with commercial ties. The methodology page explains how scores are built.

Match the site to the question

A few real buying situations, and where to look first:

“Who even sells sportsbook software?” iGamingB2BSoft’s sportsbook list or the NOWG sportsbook roundup for names, then the sportsbook API ranking here for scores.
“We’re a two-person Telegram casino. Who lets us sign up today?” A review site that scores self-service and prepaid billing. The aggregators for new operators ranking is built for that case. Then open the sandboxes yourself.
“A 40-brand group moving off a legacy PAM” needs depth, not lists. Use directories to build a long list, then go to vendors for references, uptime history and contract drafts. No comparison site will carry that detail.
“Who will be at the next conference?” AffPapa’s events and iGamist’s events calendar.
“What did this vendor announce this month?” iGamingToday and the vendor’s own press page.

Five checks before you trust any list

Find the money. Look for a pricing page for listings, a sponsored label, a demo form or a footer disclosure. If you find none, ask.
Look for weaknesses. A profile with only features is a brochure. Useful for contacts, weak for decisions.
Check the date next to each figure. Game counts and studio lists change monthly. A figure without a month is a guess.
Test one fact. Pick a number from the list and compare it with the vendor’s own site. If it is wrong, discount the rest.
Go to the source for terms. Revenue share, minimums and wallet behaviour come from a written quote and the API docs, never from a comparison page, including this one.

Questions buyers ask

What are the best iGaming B2B comparison sites for choosing an aggregator?

It depends on the question. For a long list of names, a directory such as iGamist, AffPapa or iGamingB2BSoft is the quickest start. For scored comparisons with weaknesses written down, use a review site such as GambleGames or Soft of Games, keeping their commercial ties in mind. For terms and wallet details, nothing replaces the vendor's own documentation and a written quote.

Where can I compare casino game aggregators side by side?

GambleGames has head-to-head pages under /vs/ and criterion rankings under /top/. Soft of Games runs scored aggregator reviews in 29 languages. The SoftAggregator comparison page sets four vendors in one table, but it is published by one of those vendors. iGamist has a compare tool for directory listings.

Do these sites get paid by the vendors they list?

Most do, in some form. AffPapa sells listing plans to B2B providers. iGamist invites companies to list and discloses possible compensation from partners. NOWG sells its own CRM. GambleGames and Soft of Games have commercial relationships with some listed vendors. iGamingB2BSoft states that listings and assessments cannot be paid for.

Is a vendor's own comparison page worth reading?

Yes, as long as you read it as a sales document. It tells you which criteria the vendor wants you to weigh, which is useful in itself. Check every figure it gives about rivals against the rivals' own sites.

Which site should a small crypto or Telegram casino start with?

Start with a review site that scores self-service sign-up, prepaid billing and crypto currencies, then go straight to two or three vendor sandboxes. Big directories are built around enterprise suppliers and give little on how fast a two-person team can launch.