Betby vs Altenar: online-native book or omnichannel sportsbook

Betby vs Altenar is a common shortlist for operators who want a proper sportsbook without signing with one of the big data companies. Both sit in the same band of our scores and both have real client lists. The quickest way to split them is to look at where your bets are placed: only on phones and browsers, or also across a counter and on a terminal in a shop.

Betby: built for the screen

Betby launched in 2018 and is online through and through. Its sportsbook page lists 125+ sports, 210,000+ events a month, 3,000+ betting markets and 30+ languages (site, October 2026). It is a hosted product: the operator embeds it with a frame, and Betby says integration can be completed within days of signing.

The esports page is where Betby shows the most detail. It breaks coverage down by title: Counter-Strike 750+ events, League of Legends 500+, Dota 2 400+, Valorant 250+, plus mobile titles and sports simulators. For a brand whose players are gamers first, that granularity is useful when you plan your lobby.

On promotions, Betby offers Freebets, Oddsboost, a live stream widget and a marketing toolkit. It does not name a Bet Builder on its sportsbook page, only combo bets inside widgets.

Altenar: built for every channel

Altenar was founded in 2011, lists 700+ employees across 6 offices and won Sportsbook Supplier of the Year at the SBC Americas Awards 2026 (site, October 2026). It sells the same core in four shapes: a sportsbook module for any PAM or front end, a turnkey sportsbook, a white label and a retail solution with self-service terminals.

Its bonus engine is a strong point for CRM-heavy operators: free bets, deposit and coded bonuses, targeted at the whole base or one VIP segment, and triggered through an API. Early Payout, Bore Draw and Boosted Odds come built in, as does a Bet Builder with player props. Altenar does not publish a total sports or event count, so ask for it.

Scenario: a Latin American retail chain going online

A chain with 60 betting shops wants one sportsbook for counters, terminals and a new app, with the same odds everywhere. Altenar covers that shape directly with its retail solution and turnkey online product, and its client news shows a heavy presence in Latin America. Betby would cover the app but not the shops.

Scenario: a crypto brand whose players live on Twitch

An online brand with a young, gaming-heavy audience wants esports odds next to football and fast integration. Betby suits it: hosted, quick to embed, deep esports by title, 30+ languages. Altenar can serve it too, but the retail and module strengths would go unused.

Front end and control

Betby is hosted, so the operator gets a finished interface to embed and style within the options offered. That is fast, and it keeps the operator’s own developers free for the casino or the cashier. The price is less freedom over layout and flow.

Altenar offers a widget-based front end and a CMS, and its sportsbook module can sit behind any PAM or front end the operator already has. A team with designers and front-end developers can make the book feel native to the brand. A team without them will lean on the turnkey or white label version instead.

Questions for both vendors

• How many live events per month do you offer in my top five sports, in my players’ time zone?
• Is the bonus engine included, and can my CRM trigger offers through the API?
• How much of the front end can I restyle without a change request?
• What does trading support look like at 3 a.m. local time?

Bottom line

Betby is the stronger pick for online-only, esports-heavy brands that want to go live quickly. Altenar is the stronger pick for omnichannel operators and teams that run promotions from their own CRM. Full reviews: Betby and Altenar. Our guide to choosing a sportsbook provider covers the wider checklist.