How casino aggregator pricing works: GGR share, studio rates and the lines nobody quotes

Last checked 2026-10-09

Casino aggregator pricing is rarely one number. It is a revenue share on gaming revenue, split by studio, plus fees that may or may not appear: setup, integration, monthly minimums, payment surcharges. This guide takes a quote apart line by line, using only figures vendors publish themselves.

Ask three vendors about casino aggregator pricing and you get three different shapes of answer. One quotes a single GGR revenue share. One sends a studio-by-studio rate card plus a setup fee. One says the API is free and the share depends on your volume. None of them is lying. They are pricing different things.

This guide breaks a typical quote into its parts so you can line up offers that look nothing alike. Where a number appears, it is one the vendor published on its own site, with the month it was checked. For figures you will not find in public, the answer is “on request”, and that is normal.

The base: GGR revenue share

Almost every aggregator charges a percentage of gross gaming revenue on its games. GGR here means total bets minus total wins on that content, per month.

The rate is only half of it. The base is the other half, and it is where quotes differ most:

• Bonus money. Are bets placed with bonus funds counted as stakes? If yes, you pay a share on revenue you gave away.
• Free spins. Rounds triggered through a studio’s promo tool may be billed at a notional bet value.
• Jackpot contributions. Network jackpots often carry a separate contribution on every eligible bet, outside the GGR share.
• Negative months. If players win more than they lose, does the negative carry to next month, or does the counter reset to zero? A reset favours the vendor.
• Currency. If you take bets in TRY or BDT and the invoice is in EUR, ask which day’s exchange rate applies.

A 12% share on a generous base can cost more than 15% on a strict one. Ask for one sample invoice.

Studio-specific rates

An aggregator does not own most of what it sells. Each studio sets its own rate, and the aggregator adds its margin on top. So a “rate card” is often a list of studios with a percentage next to each.

What that means for you:

• Live dealer tables and the best-known slot brands tend to sit at the top of the card.
• Smaller studios are cheaper and often perform well in specific markets.
• Your real blended rate depends on your players’ mix, not on the card.

A Bangladeshi crash-heavy brand and a German slots brand can sign the same card and pay very different blended rates. Ask the vendor to model your expected mix, or do it yourself with last quarter’s play data.

Setup, integration and monthly fees

These are the fixed costs, and they vary the most between vendors.

Setup or integration fee. A one-off payment to open the account and connect. Large platform vendors usually quote it privately. It sometimes shrinks if you sign for more years.

Monthly fee or minimum. Either a flat platform fee, or a guaranteed minimum: if your revenue share comes to less than the floor, you pay the floor. For a new brand with thin traffic in months one to six, the minimum can be the biggest line on the invoice.

One published example. Gambling Soft, a casino software vendor that also sells game packages, publishes its prices. In October 2026 its site listed an official slots package at $5,500 one-off, then 15% of GGR, and an extended games package at $1,650, then 6% of GGR on those games. It states that its software carries no monthly fee of its own, and adds 7% to invoices paid by SEPA, SWIFT or card. Most aggregators do not publish anything this detailed, which is why one public example is worth reading closely.

The free-API end. Some vendors drop the fixed lines entirely. SoftAggregator, for instance, offers a free API: no setup, integration or monthly fee, with revenue share on request and prepaid credit topped up in USDT or USDC. The free casino game API ranking compares the vendors that work this way.

Prepaid credit versus monthly invoice

How you pay changes your risk as much as how much you pay.

Monthly invoice. You play now and pay later. Vendors usually want a company check, sometimes a deposit or guarantee, and set late-payment rules. Good for groups with steady cash flow.

Prepaid credit. You top up a balance, and revenue share is deducted as games are played. No credit check, spend visible in real time, and often crypto top-ups. The catch: cash sits with the vendor before it earns anything, and if credit hits zero on a Saturday night, games can stop.

For a two-person crypto casino, prepaid is usually the only realistic route into a large catalogue. For a 40-brand group, invoicing frees working capital. Neither is cheaper by nature.

The “gateway” layer

You will see “gateway fee” used in two ways, so ask which one is meant:

1. A platform margin on top of studio rates. The aggregator quotes studio rates at cost and adds its own percentage as a separate line. Transparent, and easier to compare.
2. A per-transaction or per-call charge. Less common in casino content, but some vendors bill per API call, per round or per spin. Aggregator.gg describes a pay-per-spin model with a tier matrix on its pricing page (October 2026). A fixed fee per spin hurts most on small, frequent bets.

Payment surcharges, like the 7% on bank and card payments in the Gambling Soft example, are a third kind of extra worth spotting early.

Two scenarios, side by side

A Telegram crypto casino, two people, month one. Low and unpredictable volume. The lines that hurt are fixed: setup fee and monthly minimum. A free API with prepaid credit, or a small set of direct studio deals, keeps the downside close to zero. The GGR rate matters less until volume arrives.

A 40-brand group on a legacy platform. Volume is known and large. The lines that hurt are the base definition (bonus stakes, negative carry-over) and the blended studio rate. A setup fee is noise against monthly revenue. This buyer should negotiate rates per studio and the invoice rules, and accept a fee if it buys a lower share.

What to ask before you sign

Send this list with your first email and compare the replies:

1. What is the revenue share per studio, in writing?
2. What exactly is the GGR base: are bonus stakes, free spins and jackpot contributions included?
3. Does a negative month carry over?
4. Is there a setup, integration or monthly fee, or a monthly minimum?
5. In which currency is the invoice, and at which exchange rate?
6. Prepaid or invoiced? If prepaid, what happens at zero balance?
7. Are there surcharges for payment method, extra studios or reporting?
8. What does it cost to leave: notice period, final invoice, data export?

For a scored view of how vendors handle these lines, see the GGR pricing ranking. For the vendors behind it, start at SOFTSWISS, Slotegrator and SoftAggregator.